Our Mission

To build the next generation of websites, software, and secure digital frameworks designed and engineered for the real people who use them.

Our Story

Circle Avenue started in a garage on Circle Avenue in Bowling Green, Kentucky, where founders Christian Reed and Matt Irizarry first met.

What began as a simple request to help a close colleague build a website quickly became something bigger. From the first project, our approach was intentional: understand who the website was for, map each page and section around the user's story, and use analytics to monitor how people actually moved through the experience.

That first site performed well and caught the attention of a national brand looking for guidance on a digital redesign. We brought the same philosophy to that project, creating a site with stronger engagement, better admin tools, and more lead generation.

Today, Circle Avenue is trusted by dozens of clients to build more than websites. We create digital ecosystems that increase engagement, reduce bottlenecks, and give executive teams clearer visibility into what is working.

Circle Avenue team working together in the office

What we
Live by

Circle Avenue builds websites and software around the people who actually use them. We do not hand teams bloated systems they have to work around later. We build tailored digital tools that feel intuitive, useful, and easy to run in-house.

Our process is live and iterative. We collaborate directly with stakeholders, refine in real time, and keep product thinking close to business outcomes from first idea through launch.

We hire product engineers who think like founders. That means cleaner execution, stronger ownership, and systems designed to reduce vendor dependence while helping teams move faster with more clarity.

What our clients are saying

“We've really enjoyed working with Circle Ave to get our website up and going and introduce e-commerce opportunities to our business. Everyone over at Circle Ave has been great to work with and very helpful at helping us get the functionality from our site that we were looking for and they continue to support their product. They helped create a site we could add to and update easily ourselves also. We will gladly continue to work with Circle Ave as we grow our online presence.”

Corey Macey, Founder — Infinite Fab Works

“A website without a defined role is just an expensive brochure. Circle Avenue built the new OneRevel site and this is exactly the thinking they brought to the table: intentional, strategic, built for the right outcome. Worth the follow and worth the call if you need a site that actually works.”

Brian Fitzpatrick, President & CEO — OneRevel