International Billiards Giant eliminates content management vendors with a new lightning-fast website.

Meet, Olhausen Billiards

Olhausen is more than just the largest manufacturer of pool tables in the U.S. They’re a legacy brand with decades of craftsmanship behind them and a loyal customer base across homes, game rooms, and professional venues nationwide.

Olhausen has built a reputation on precision, quality, and American-made pride. But behind that legacy is a modern team with a forward-thinking approach to digital, one that’s committed to creating a web experience as polished and reliable as the products they sell.

Today, Olhausen is running on a faster, smarter web platform built to match the quality of their brand. With a custom CMS tailored to their internal workflows, their team can update content in minutes without needing a developer. SEO performance has climbed, page load times have dropped, users can customize tables before they buy, and the same scalable backend now powers multiple sites across Olhausen’s portfolio.

Circle Avenue was proud to help make that transformation possible.

Challenge

Olhausen’s website was slow, underperforming in SEO, and difficult for their team to update without developer help. Their table customizer felt disconnected from the shopping experience, leading to missed sales opportunities.

Solution

Circle Avenue rebuilt the site on a faster, modern stack and delivered an intuitive CMS their team could manage with no technical training. We improved accessibility, integrated the customizer seamlessly, and boosted SEO.

Results

Lighthouse Performance scores improved from 57 to 99, and organic rankings jumped nearly 10 positions for key search terms. Olhausen cut management costs in half and saw a 40% increase in sales-driving user actions.

Making Custom Tables Easy for Shoppers and Staff

Challenge

Olhausen’s table customization tool lived on a separate page, disconnected from the main shopping flow. This led to user drop-off and made updates difficult, often requiring a developer.

Solution

We integrated the customizer directly into product pages and redesigned the interface to be user-friendly. Updates can now be made easily by staff through a custom CMS, with no need for developer involvement.

Results

Shoppers enjoy a seamless customization experience, and Olhausen’s team can manage options quickly and independently, improving both user experience, operational efficiency, and vendor costs.

Improving Website Performance to Drive Lead Generation at Scale

One of the key challenges with the Olhausen website was the excessive use of outdated and redundant plugins. Many of these plugins served overlapping purposes, which created unnecessary complexity, slowed down the site, and increased the risk of technical issues.

Leveraging bleeding-edge web technologies, we rebuilt the site from scratch. In doing so, we delivered a clean, scalable platform built for speed and growth.

Their new site showed an immediate 40% increase in user actions that resulted in leads delivered to their internal sales teams and dealers.

Eliminating Dependence on Developers for Everyday Updates

Challenge

Olhausen’s previous website was expensive and difficult to manage. High hosting costs and dependence on external developers for simple updates slowed workflows and increased overhead, making maintenance unsustainable.

Solution

We built a custom content management system that is intuitive and easy to use, allowing Olhausen’s team to manage updates quickly with minimal training and no developer help.

Results

Hosting costs decreased by 50%. Olhausen now has a faster website and a content system that their team can use confidently with very little ramp-up time, eliminating the need to spend thousands on typical agency costs.

Conclusion

Today, Olhausen is backed by a modern digital foundation that reflects the quality of their craftsmanship. With a streamlined CMS, improved SEO, and a scalable platform, they’re better equipped to grow, adapt, and serve customers across every channel, and Circle Avenue is proud to be part of that transformation.